I help personal brands grow on LinkedIn through content strategy.

A VP of Sales serving B2B SaaS companies, at roughly 7,000 followers. He wanted to build a community on LinkedIn and establish himself as an authoritative figure in his niche.

His content had no clear point of view. Posts leaned on technical, insider-facing language that couldn't connect with prospects or peers.

I rebuilt the content around a consistent point of view instead of technical explainers. Turning his knowledge (deal cycles, pipeline health, what actually breaks a B2B SaaS sales team) into opinions a wider audience of leaders could resonate with.

Alongside publishing, I made engagement its own workstream, replying within the first hour and showing up in the comments of the accounts he wanted watching him, since visibility compounds faster through conversation.

• Total followers: ~7,000 to 15,815 over 12 months
• Total follower growth up 123.8% versus the prior 12-month period

A former television news anchor, now working as a keynote speaker and executive coach

The client had a growing reputation as a speaker on resilience and career reinvention. But none of that was showing up on LinkedIn the way it should.

Posting was inconsistent, their positioning as a leadership voice was weak, and there was no structured pipeline turning their background into actual inbound interest for keynotes, corporate workshops, and executive coaching.

I created a strategy with two tracks running in parallel:

1. Content: pillars grounded in their lived experience e.g. leadership under pressure, executive presence, career reinvention... rather than generic leadership-voice content. Posted 3–4 times a week.

2. Outreach: 100–150 targeted connection requests sent weekly to ICPs matching their audience (founders and leaders, roughly 30–45), building a warm network alongside the content rather than relying on organic reach alone.

• In just 6 months we gained 636,877 impressions and grew followers by 15%
• In the last 31 days alone we saw a 228% increase in impressions.
• The client received dozens of inbound speaking opportunities and podcast invites in 6 months as a result of this strategy.

“It's a pleasure working with you, you're very skilled and professional.”